Opioid Awareness and Stigma Project

Opioid addiction and the stigma around it create a huge problem for those suffering from this disease. The goal of the campaign was to create awareness of the issue and reduce the stigma surrounding it by educating people that addiction is a disease that does not discriminate. We connected with real people who bravely shared their stories of addiction and their paths to recovery. Illustration was used to add a level of visual interest and engagement while maintaining the humanity and realism of the people.