Healthy School Meals for All

To reduce the number of children who receive inadequate nutrition, Colorado provides healthy school meals for all public school kids in grades K-12. The Colorado Department of Education needed to get the word out before the following school year started to inform parents of this amazing initi. The timing was tight and the budget was small – but through careful planning, we concepted and sold in a campaign that played on the nostalgia and perception of what school meals were like for parents of today’s kids versus how they are now. We then produced – during a one-day video/photoshoot – TV spots, social content, and printed materials.