Sling: Fan Freak-Out Zone

To create a national TV spot to increase Sling activations for NCAA College Basketball’s March Madness – without actually saying March Madness – we tapped into the universal experiences and emotions fans have while watching the tournament and created an imaginary facility where fans could go to freak out about college basketball. This is how Sling’s Fan Freakout Zone was born.

At launch, Sling hit 38,000 same-day activations (compared to a weekly average of 45,000) and continued to maintain an average of 27,000 activations per day throughout the campaign.