Forward Together: Connect More

When our client asked us to create an integrated social-first, bi-lingual campaign to better help parents and teens connect, but couldn’t feel all “public healthy” we got down to work. Connect More was born from the insight that parenting can be like a gameshow – full of exciting highs and frustrating lows. We cast real Colorado families to participate, but only told them the premise. They had no idea what the questions would be. From there we created a video series for Instagram and TikTok – including teasers – reskinned the Forward Together website, and created a toolkit with printable posters and fact sheets. The cherry on top? A real take-home version of the game. Interactions and engagement have been high and website visits are up. We’re also super fortunate to again be nominated for an Emmy for all this hard work.