DISH: Remote Control

Fees are a major frustration of customers when it comes to TV. New fees. Increased fees. And especially hidden fees. DISH set out to let potential customers know that they can count on the same price for 3 years and no additional fees.

By showcasing a remote control/credit card reader combo as a visual representation of all the unexpected fees our competitors have – we developed a TV campaign that showed the frustrations customers have with the constantly rising costs of TV subscriptions.